THE PR TOOLBOX

Explore Our Services

Communications Strategy
A compelling PR campaign starts with a strong communications strategy. From profile building to brand positioning, we work with you to develop the right strategy for your organization that will drive your narrative and captivate your target audience.
- Strategic Campaign Planning
- Expert Profile Building
- Brand Positioning & Narrative
Media Relations
Proactive media relations paired with smart strategy creates big impact. With a deep understanding of today’s media landscape and established relationships, we approach media relations with laser-like focus and foster genuine connections.
- Proactive Media Outreach
- Media Preview Events, Brand Launches & Press Trips
- Media Training
Influencer Relations
From organic seeding programs to targeted collaborations, we build thoughtfully crafted influencer relations campaigns that create authentic and long-lasting relationships with your brand.
- Influencer & Brand Ambassador Partnerships
- Seeding Programs & Creative Mailers
- Custom Influencer Events
Content Creation
Building credibility and recognition in today’s market demands quality content communicated across multiple channels. Rooted in strategic storytelling, we craft content that cuts through the noise and can be layered into your marketing initiatives.
- Key Messaging & Media Kits
- Bylined Articles
- Award Applications

Who we are

Ditch the outdated PR playbook —

The Edit PR is rewriting the rules with award-winning creativity and bold strategies. In a world drowned in noise, our purposeful campaigns are captivating the audiences that matter.

About Us

The four female team members of The Edit PR

Clients Featured In

What people are saying…

Christina and Monique’s knowledge of retail, food and the shopping centre industry has truly brought forth strategic brand campaigns that deliver outstanding PR results. The Edit PR is professional, accountable, creative and client-focused. Their strategic support, market insight and creativity have exceeded my expectations, bringing a high level of execution and professionalism. They respond to challenges in the dynamic retail environment with ease and act as a strong collaborative partner and extension of your brand.

Lisa Cosentini
Marketing Director, Upper Canada
We found an excellent partner in The Edit PR – an agency that thinks strategically, rises to the challenge and delivers outstanding PR results for our clients. Whether it’s creative brainstorming for a product launch or developing campaigns to keep a brand top of mind, we know the team will get it done and then some!”

Kate MacDougall
Founder & Principal, Camber Communications
I had the pleasure of working with Christina earlier in my career and it was easy to identify her as a top performer. She is creative, thoughtful, knowledgeable, respectful and results-oriented. She is constantly looking for ways to improve our positioning and voice in the market, and is extremely hard working. I very much enjoy working with Christina and consider her to be a valued business partner.

Rob Bianchin
Vice President, Blendtek Fine Ingredients Inc.
The Edit PR were a dream to work with! Everything that a blogger could hope for during a collaboration: a creative project proposal, clearly outlined expectations, amazing communication and speedy responses anytime I had a question!

Zeba Khan
Fashion Blogger & Founder, Ella Pretty Blog
The Edit PR has become our trusted partners in strategic PR campaigns. With proven results, the team has elevated our presence beyond our industry. We look to them for their expertise and connections to media.

Nick Mocan
President, Crozier
Working with The Edit PR has been an absolute game-changer for Conestoga Mall. Their proactive approach to media and influencer relations, and expert positioning, has significantly elevated our brand’s presence in the media landscape. Their strategic planning and creative brainstorming have led to innovative campaigns that have effectively positioned us within our market. In addition, their expert social media strategy for store openings and events has helped us engage with our community and drive meaningful interactions. We’re incredibly grateful for The Edit PR’s partnership and look forward to continuing our successful collaboration.

PATRICK FLEURANTIN
MARKETING MANAGER, CONESTOGA MALL + LANSDOWNE PLACE
We are incredibly grateful for The Edit PR, who have been an invaluable extension of our team at The Forum, a registered national charity. What sets Monique and Christina apart is not only their professional skills but also their deep understanding of our organization, stemming from their experience as Alumnae from our mentorship programs. Their insights have been incredibly valuable, allowing them to tailor their strategies and communications to perfectly align with our purpose and values.

Anne McLean
Director of Marketing & Communications, The Forum
What sets the team at The Edit PR apart from other larger agencies is that they take the time to truly understand our business, and provide us with ongoing and valuable strategic advice and execution. They have the ability to uncover newsworthy story angles that enable us to build our brand across our various markets. They also have relationships with media outlets across Canada that have been beneficial to us.

Sarah Gilmour
Marketing & Communications Manager, Turner & Townsend

Together, let’s ignite impact

Ready to elevate your brand and make headlines that matter? Contact us for a consultation to explore how our strategic storytelling and bold PR strategies can propel your brand’s success in today’s media landscape.

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